Personal Finance Capability: Centered on mobile banking, online banking, credit cards, wealth management, and lifestyle scenarios, it builds personal customer profiles to support customer segmentation, product recommendation, benefits operations, and customer growth. By integrating account, transaction, product, and channel behavior data, it helps institutions more accurately identify customer needs and improve personal customer management efficiency, service experience, and business conversion.
Corporate Finance Capability: Targeting corporate online banking, corporate mobile banking, payroll services, treasury management, corporate marketing, and open banking, it integrates corporate customer, account, transaction, credit, and channel data. It supports corporate customer identification, corporate service collaboration, fund management, and ecosystem operations, helping relationship managers discover high-value enterprises, financing needs, and continuous business opportunities.
Digital Marketing Capability: Built around customer profiles, tag platforms, campaign management, precision recommendations, channel coordination, and private domain operations, it forms a marketing closed loop from customer identification, strategy configuration, reach execution, to effectiveness evaluation. Business teams can conduct differentiated outreach based on customer value, lifecycle, product preferences, and recent behavior, improving marketing conversion, customer activity, and operational review capabilities.
Risk Compliance Capability: Targeting credit approval, anti-fraud, anti-money laundering, risk warning, regulatory reporting, and credit limit management, it combines rules, models, thresholds, and process documentation to achieve proactive risk identification, process monitoring, and remediation closure. The solution helps institutions detect abnormal transactions, violations, and credit risks earlier while supporting regulatory inspections, internal audits, and secure compliance operations.
